Rebranding and visual identity for the tea house and café El Bosque de Hadas, creating a visual proposal that reflects the venue’s values through a a cleaner, more elegant, and adaptable style for various media, both digital (social media) and physical (storefront, printed menus, and menus).
The main goal of this redesign is to ensure that, at just a glance, customers can immediately recognize the store thanks to its new logo.
A UNIQUE AND MAGICAL EXPERIENCE
El Bosque de Hadas is not just a tea house and coffee also offers services from the esoteric world. Its space invites customers to step into a magical and mysterious forest while enjoying a cozy, family-friendly and unique atmosphere that makes it truly one of a kind.
MAIN LOGO
A logo was created using custom lettering to convey warmth and personality, reinforcing the artisanal character and the magical atmosphere that defines the brand.
Logo variations
MAIN ICON
The main icon originates from replacing the letter “o” turning it into a distinctive element of the brand. It represents the mystical essence of the store, as well as values of togetherness, nature, and family closeness. Additionally, its versatile design allows for easy adaptation to social media and various communication platforms.
Icon variations
MEANING
The icon is based on the geometry of an eye as its main element, from which the different symbols that make up its meaning are derived:
It evokes an esoteric and spiritual concept, symbolizing the «third eye» as a representation of intuition, connection, and mystical dimension.
The heart symbolizes closeness, family togetherness, and the feeling of home core values that define the experience of the store.
It represents nature and the artisanal character, reinforcing the brand’s authentic and carefully crafted.
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Typography
The main serif typeface, Alegreya Bold, has personality, an organic rhythm, and a literary character that connects with the idea of storytelling, tradition, and the sensory experience of the store. It is used for titles, headings, and highlighted messages.
The sans serif typeface Source Sans 3 is a key element in the visual identity of El Bosque de Hadas. It is characterized by a clean and highly legible design and is used for descriptive texts and important information.
