The primary typeface, Inter, is a fundamental pillar of LÚMINA’s visual identity. It is characterized by a clean and contemporary design, which reinforces the brand’s clarity and honesty. Its clean, geometric structure communicates professionalism and stability, strengthening its foundation through the union of nature and scientific formulation.

Rebranding and visual identity for the tea house and café El Bosque de Hadas, creating a visual proposal that reflects the venue’s values through a a cleaner, more elegant, and adaptable style for various media, both digital (social media) and physical (storefront, printed menus, and menus).

The main goal of this redesign is to ensure that, at just a glance, customers can immediately recognize the store thanks to its new logo.

The main serif typeface, Alegreya Bold, has personality, an organic rhythm, and a literary character that connects with the idea of storytelling, tradition, and the sensory experience of the store. It is used for titles, headings, and highlighted messages.

The sans serif typeface Source Sans 3 is a key element in the visual identity of El Bosque de Hadas. It is characterized by a clean and highly legible design and is used for descriptive texts and important information.

TRAVEL BROCHURE

This personal project aims to capture the hidden beauty of the towns of Pulpí (Almería) and Águilas (Murcia).

The tri-fold brochure highlights their local charm, coastal scenery, and gastronomy, combining thoughtful layout design with evocative imagery that promotes travel and cultural appreciation.

BVLGARI

I wanted to create a series of posters and magazine pages, playing with composition using the 3D renders I had created.

My goal was to maintain the editorial design style that the company used to showcase its products in their campaigns.

CARMEN THYSSEN

In this project, I created a new corporate identity for the Carmen Thyssen Museum in Málaga.

I created a brand manual showcasing the new identity: logo, color palette, and typography. To reflect its renewed image, I incorporated various mockups, including merchandising items, posters, and folders.

PICOTEOS

Picoteos is an autobiographically inspired project that narrates the life of a girl from childhood to youth. The project is a primarily based on mental health and personal growth. To achieve this, the comic format has been utilized, incorporating different drawing styles

Picoteos is a above all a story of overcoming challenges, a journey guided by a protagonist who faces social difficuties and creates avatars that only the reader is aware of their existence. Additionally, she constructs an imaginary world that helps her confort the challenges of her everyday life. These avatars assist her in finding her place and learning to be happy in a world that is hostile to her.

Every day I specialize in design, illustration and the world of 3D so that each piece is unique and transform them into thoughtful and visually attractive pieces.

In summary, this project seeks to establish a connection with the reader by telling a story that many can relate to.

Picoteos Exhibition